Keyword Research for Pay Per Call

Keyword research tools and keyword management a vital part of pay per call marketing, especially when working with Adwords and Bing ads. Here is a list of different approach to find and supercharge your keyword research as well as hand tools to manage your keyword and keyword list that save you a lot of time and headache.

– Keyword Research Breakdown –

Step 1: Find core keywords

Your core keywords are the most important terms that define your product or service. These keywords should be single words like “shoes” or “footwear” from which you can start the broader search and which you will combine with other terms later on to expand your keyword list.

Step 2: Browse for word pairs

Browse for common word pairs like “leather shoes” or “rehab service” to your core keywords. Search for descriptive adjectives, related words, postpositions …

Step 3: Location and urgency

Find terms fitting to your core keywords that indicate locations like “near me”, “Florida” or zip codes as well as expressions of urgency like “now”, “phone number” or “24 hour”.

Step 4: Brand and product terms

Find brand terms and product names that you can bid on. Bidding on products or brand names of ones competitors is a common practice in Adwords.

Step 5: Spy on competitors

Spy on competitors to find keywords you are missing out on and to see which keywords are actually worth bidding on, and get an indication for your potential monthly traffic.

Step 6: Buying funnel

Study the buying funnel for your chosen niche, find keywords for particular stages and sort your existing list based the buying funnel.

Step 7: Negative Keywords

Throughout your keyword research, besides a positive keyword list you should put just as much time and effort into the negative keyword list as negative keywords can save you a lot of money!

Step 8: Combine Keywords

Now it’s time to combine core keywords with location indicators, urgency indicators, buying funnel specific keywords and whatever else you dug up.

Keyword Research Tools

Adwords Keyword Planner

Where better to start than at adwords itself. It’s a great tool to find and asses keywords and negative keywords. Start out with “get search volume data trends”, consider the help page and invest 14 minutes to watch this video to learn the basics.

(handy in step: core keywords, negative keywords, location and urgency, spy on competitors, buying funnel)

Google Search

A no brainer, but are you using it to it’s full potential? Scan the search for keywords and negative keywords, consider googles autocomplete, use google maps to spy on your competitors, spy on ads, research your niche, use google trends and learn about google search modifiers.

(handy in step: core keywords, negative keywords, location and urgency, spy on competitors, buying funnel, brand and product names)